Conference Information

The premier water dispenser event you cannot afford to miss.

This is the first UK industry-wide water dispenser and cooler event.  It is designed to meet expectations from delegates, trade show visitors and exhibitors alike.

Members and non-members welcome

inside our new venue bwca conference - doubletree by hilton - milton keynes

conference information. BWCA conference new venu - doubletree by hilton in milton keynes

Our new venue: DoubleTree by Hilton, Milton Keynes

This location offers a large, light and airy conference and exhibitor hall space.  The hotel has a high standard of accommodation.  It is conveniently located just off the M1, 12 minutes from J14 and 35 minutes from London Luton Airport.  It is 30 minutes by fast train from Central London, and Bletchley and Milton Keynes Central railway stations are a 5-minute taxi ride from the hotel.

View your Pre-Event Delegate Information Pack

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Chairman’s Welcome Supper

Wednesday 3rd March – DoubleTree by Hilton, Milton Keynes

20:00 – 22:30

A relaxed and informal start to the event, the eve of Conference supper provides an opportunity to mingle with colleagues and other members of the industry including many exhibitors building up stands on the Wednesday, and delegates staying at the hotel.  The Chairman’s Supper includes wine and beer and is hosted by Jon Wicks, WHA Chairman.

Sponsored By
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conference info

Conference “Celebrating Our Industry Evolution”

Thursday 4thth March: 09:15 – 12:15

On 1st January 2020 two organisations in the water-dispenser industry came together to form the Water Dispenser and Hydration Association (WHA).  Members of the Executive Council and Committees will share their vision of the future and how Members can help to achieve the Association’s objectives and embrace the future.

Sponsored By
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Hygiene Awareness Course

Thursday 4th March: 09:00 – 12:30

This course will run concurrently with the Conference.  WHA Members are encouraged to register their staff to attend this course enabling them to visit the Trade Show afterwards. Lunch is included.

Conference Speakers

Damian Hughes - WHA conference

Keynote Speaker: Damian Hughes “Liquid Thinking” – change your thinking and make things happen

Damian is an international speaker, a best-selling author and a sports psychology consultant who takes the insights, methods and lessons learnt by business, sports and history's greatest achievers, helping organisations, teams and individuals to enjoy similar success.

Edward de Bono, the creativity guru, suggests that 90% of errors which we make in life are down to 'solid thinking', in other words, our inability to see things from different perspectives. “Liquid Thinking” is the opposite of this.

It is all about you and about the people whom you work alongside every day. Although Damian has met and interviewed many famous achievers, we accept that we are not all going to become the next Richard Branson or Muhammad Ali but we can all achieve more than we believe.

Richard Hall - WHA conference speaker

Richard Hall, Chairman, Zenith Global

Richard will share the latest Market Intelligence in a session that is important to companies considering their next strategic moves. At the 2019 Conference, we heard that the value of the UK market in 2018 was £140 million and the 6th successive year of stable and steady growth.  How did our sector perform in 2020 and what might 2021 have in store? Information is power... so make sure you grasp the opportunity to be amongst the first to know how the industry is performing.  This year the report will include integrated taps reflecting the changing marketplace.

A printed copy will be distributed to the Delegates at the end of the Conference.

Brendan Hanlon WHA Conference Speaker

Brendan Hanlon, Head of Fundraising and Communications, Just a Drop

The WHA will continue the work of the past four years supporting the charity Just a Drop. Brendan will update delegates on the 5th borehole construction in Zambia and the wider implications of the construction of boreholes.


Sponsored ByKlaran sponsors the WHA lunch

Conference Lunch is included for those attending the Conference and exhibiting.

12:15 – 13:00 


Open UK Watercooler Trade Show

Thursday 4th March - 13:00 – 17:00

Free Visitor Entrance

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Charity Auction Industry Dinner & Casino

19:30 – Midnight

After a busy day, it will be time to relax, meet old friends and network with new colleagues at the WHA Launch & Charity Auction Dinner.  Over the last 5 years, funds have been raised to construct five boreholes in Zambia, bringing clean, safe water to over 1000 people.   The WHA aims to continue this success and will be working towards funding a sixth clean water source.

Afterwards the bar will be open late and all are invited to enjoy our casino, entertainment and dance the night away.

The Delegate and Exhibitor Packages automatically include a place at the Dinner, however, separate tickets are also available to book:  3 course meal, entertainment, casino, wine and beer included.

Launch Dinner Sponsored By
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Charity Auction Sponsored By
Entertainment Sponsored By
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Heads & Tails Sponsored By
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Sponsored By

Click below to download your Itinerary and tariff PDF

Book your place at the WHA conference

Conference & Trade Show Information

Please click on the items below

View Pre-Event Delegate Information PDF

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View the Itinerary &
Tariff PDF

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View Conference & Trade Show Guide PDF

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View Charity Auction List in aid of Just a Drop PDF

available shortly